People always want to look more presentable; this innate desire to look their best correlates to them using cosmetics and leads to the boom of the Cosmetic Industry that we see today. The market today is saturated with many cosmetic brands. Both home grown and International cosmetic brands are flooding the market with cosmetic products of both budget and high end varieties. Although International brands have a large consumer base but their cost and product quantity might differ from the Indian made ones. The International product packaging catered towards Indian consumers is a lot different from their International counterparts and the cosmetics also have less amount of product in them. International Cosmetics tend to cost a lot more on excise duty alone, and these brands which mostly manufacture outside of India do not contribute to the Indian Economy.
This article will mainly focus on some of the most famous and most popular Indian Cosmetic Brands that sell tons of cosmetic products both in India and Overseas as well.
Popular Cosmetics Brands in India
1. Lakme
When it comes to cosmetics, the name we all recognize is Lakme. It all started when Jawaharlal Nehru out of a concern for Indian women spending tons of money on foreign cosmetic goods made a request to JRD Tata to manufacture Indian cosmetics from India itself. Then later Lakme was sold off to Hindustan Unilever and is now recognized as India’s Top cosmetic brand. They sell everything from Lipsticks, eyeliners, eyeshadows to skin care products, and even have ventured into fashion hosting Lakme Fashion Week every year to show case some of the creative designs of renowned and up and coming designers. Lakme does not only sell high end cosmetics but also has products at a very affordable range and hence it has a huge popularity among the Ladies in India.
Where to buy
Any online store like Nykaa, Amazon, Flipkart or beauty stores across India
2. Elle 18
Another brand of Hindustan Unilever recognized by millions. Elle 18 is a cosmetic brand targeted towards the teens and young adults in India. From funky nail paints to smooth and colorful lipsticks, Elle 18’s color pop or color bomb range became a crowd favorite. Not only were the packaging and colors of the products drawing consumers to buy the product, but the affordability and price range of these products were one of the biggest reasons for this brand’s success. The price was really low and the product quality and variety of colors were high and sales were soaring.
Where to buy
Any online store like Nykaa, Amazon, Flipkart or beauty stores across India
3. Coloressence
This ‘made in India’ Company serves all your beauty needs. Coloressence has become a name recognized by any beauty enthusiast. The company sells Kajals, lipstick, lip gloss, eyeliner, mascara, eyeshadow, compact powder, foundation, concealer, highlighter, blusher, and even bridal sindoor in affordable prices. Not only does this brand have affordable products which are made of the best ingredients but they also feature a line of high end cosmetics termed as “Coloressence Gold” where the products are of a higher price range and perfect for gifts for any sort of event.
Where to buy
Any online store like Nykaa, Amazon, Flipkart or beauty stores across India
4. Blue Heaven
When you think of eye makeup, you think of blue heaven. Started in 1974 by two brothers thinking of changing the Indian Cosmetics industry, this company has over 200 products now ranging from eye makeup to lipsticks to nail paints, concealer, foundation, and even skin care products. The products are always of excellent quality and the price range is super affordable. If you have not tried any Blue Heaven product yet, their Walk Free range of mascara and Kajal are something you should definitely add to your makeup bag.
Where to buy
Any online store like Nykaa, Amazon, Flipkart or beauty stores across India
5. ColorBar
A brand made by Modi Enterprises is also one of the most popular makeup brands nowadays. From its dazzling product packaging to its pocket friendly prices, this brand has set many records in India and even awarded by Femina for its Primer and Nail Paint. Although it is packaged overseas, but the products still remain at affordable prices here in India.
Where to buy
Any online store like Nykaa, Amazon, Flipkart or beauty stores across India
6. Biotique
Biotique has ventured out from the world of ayurvedic and herbal products to the world of cosmetics and introduced a line of herbal inspired cosmetics which has taken the beauty world by storm. These cosmetics have made a huge success in the market and encouraged Biotique to introduce more of makeup and beauty products designed especially for the Indian skin.
Where to buy
Any online store like Nykaa, Amazon, Flipkart or beauty stores across India
7. Shahnaz Husain
Founded by beauty expert and entrepreneur Shahnaz Husain in 1970, her brand has become a household name when it comes to cosmetics. From facial kits to high end lipstick set, her brand is a huge success with over 200 products and reasonable pricing. Adding Ayurvedic formulations and infusing herbals remedies to skin care products has made her brand a competitor among top international brands.
Where to buy
Any online store like Nykaa, Amazon, Flipkart or beauty stores across India
8. Lotus
This herbal skincare company started way back in 1993 and slowly delved into the cosmetic world as well. The company is well known for its herbals skin care products like face scrub and face pack as well as its very popular item the lotus sunscreen which helps protect your skin from sun damage at a very reasonable price. In the recent years, lotus launched its cosmetic line consisting of face makeup, lipsticks, mascaras, eyeshadows, foundations, and face primer. The makeup line is not only a bargain at its price but the beautiful packaging and the formulation of the products make it a consumer favorite.
Where to buy
Any online store like Nykaa, Amazon, Flipkart or beauty stores across India
With the booming Internet and Social Media, a lot of indigenous cosmetic brands have started gaining huge popularity targeting the working class today with their attractive taglines like “Natural, ayurvedic, cruelty free, 100% vegan”. These brands like Vaadi, WOW, Plum, Mamaearth, Kama Ayurveda have a huge following on social media and are promoted by top name Influencers. A lot of International Celebrities as well as International brands are also collaborating with Indian cosmetic brands here in India to sell their cosmetic products. India being a widely populated country and having a diverse economy is one of the most sought after by businessmen around the world.
You should also do your part to help the Indian economy by supporting these Indian brands and make them even more successful. Not only are these brand’s products useful but they are also more nature oriented and are a strong believer of Ayurveda and its healing properties on a Human body, and since Ayurveda is a big part of Indian lifestyle and attached to Indian history, these brands are making a huge effort in reviving these ayurvedic medicines and incorporating them in daily lifestyle products.
